Ocean Casino Platform

The Acceleration Agency (TAA) designed, developed, and operationalized the Ocean Casino Platform leveraging the Medallion Class Experience Platform. Subsequently, capitalizing on this platform, TAA orchestrated the creation of The Ocean Casino Platform—setting a new standard in the digital casino industry. This revolutionary platform supports real-money casino gameplay across various mediums, from mobile devices to ship kiosks and in-stateroom televisions. A key feature is its seamless integration with both the Casino management system and back-office analytics platforms. Furthermore, the Ocean Casino Platform encompasses a sophisticated client/server SDK, advanced in-app dispute resolution metrics, financial governance instruments, and comprehensive casino financial reporting—both at a summary and in-depth level. Additionally, the Ocean Casino Platform passed Nevada Gaming commission level of certifications. The platform offers an array of casino gaming experiences, ranging from mobile/tablet-based bingo and in-stateroom blackjack (we believe a first in the cruising industry) to slots, poker, roulette, keno, and a ship-wide lottery system.

Ocean Casino Stations

The Acceleration Agency developed the Ocean Casino Station to run the Ocean Casino applications in a custom 3D printed device that physically resembled the other slot machines inside the casino area of the ship. TAA developed the initial Casino Stations as a small run of five prototypes to validate the concept on a single ship before a large-scale development and deployment of more stations for more ships. The station consists of a 3D printed plastic shell over a welded metal frame supporting a 43” C-Curve touchscreen connected to an Intel NUC with other supporting devices including a medallion reader, LED lights, and a sound system. In a larger scale deployment, other production methods may be considered for the station such as shell injection molding.

Princess Prizes Game

The Acceleration Agency designed, built and deployed Princess Prizes, a game played on the interactive door panels on the Princess Cruises Medallion Class ships. TAA leveraged their work on the xiGP platform and mobile casino to create an experience for guests and crew that was performant, fun, rewarding and legally compliant.

The first of its kind experience allowed guests to have the chance to win prizes worth real money when they interacted with their door and door panel.

Ocean Now Devices

The Acceleration Agency developed the Bar portal and Mini Portal prototypes made of custom SLA 3D printed parts which would enable customers to interact with the Ocean Now Application at Bars, Tables, and Rooms. TAA developed these IOT designs by conducting user research, ergonomic tests, and creating concept iterations.

Digital Design Audit

The first step in creating the Brand Style Guide was performing an audit of all digital tools and touch points in the Princess Cruises product suite.

The goal of the audit was to identify opportunities to create consistency in order to improve the user experience, building brand trust. Specifically, UI states, text styles, components, colors, components, visual elements, brand voice, and usability were documented to capture all use cases that the future digital brand guidelines would address to be inclusive and device agnostic. Roadmap planning combined with rapid iterations and stakeholder feedback loops followed to set the baseline of the brand guidelines.

Digital Style Guide

Through multiple collaborative cycles of refinement, the digital style guide was created in figma of living component libraries and scalable templates to use across multiple products and services. Style Guide testing was performed via the Medallion Class App re-design which was then carried over to Website design of OceanReady and MedallionNet. The last application the Style Guide was tested on were the OceanView Stateroom TV and Princess Portals to ensure the components were scalable.

The Style Guide established a brand refresh guideline for consistent interfaces which included the Medallion Class App, MedallionNet, OceanView stateroom TV, OceanNow, GuestView Navigator, Door Panel, Princess Prizes, Princess Portals, OceanReady, Princess Photo, Ocean Hospitality, and Crew Compass. The Style Guide was then referenced back to Brand Marketing guidelines to establish rules of application across social media, email marketing, direct marketing, and the Princess Website.

Ocean Orbit

TAA's Ocean Orbit work included mobile applications, an administration website, ship side deployment tools, wearable device imprinting tools, and branding.

The Ocean platform, which creates 100 million intelligence events a day, is always learning and getting smarter. The secret is ensuring that the intelligence benefits the guest. When the leisure travel industry, one of the hardest hit by the Covid pandemic, needed a contact tracing strategy TAA was engaged to utilize the same technology and intelligence-driven software that was being purely used to enhance the guest experience to create an innovative solution to make a ship more healthy and safe.

For best-in-class contact tracing, the Ocean Orbit is a personalized device that must be worn at all times both on the ship and on all excursions. Using an encrypted, numerical system, Ocean Orbit facilitates the detection of close contacts by a proximity and time based contact algorithm. The accompanying rules based software is used by a ship’s medical officer and staff to monitor and manage Covid-related contact risks.

Carnival Orbit & Ocean Safety

The Ocean platform, which creates 100 million intelligence events a day, is always learning and getting smarter. The secret is ensuring that the intelligence benefits the guest. When the leisure travel industry, one of the hardest hit by the Covid pandemic, needed a contact tracing strategy TAA was engaged to utilize the same technology and intelligence-driven software that was being purely used to enhance the guest experience to create an innovative solution to make a ship more healthy and safe. For best-in-class contact tracing, the OceanOrbit is a personalized device that must be worn at all times both on the ship and on all excursions. Using an encrypted, numerical system, OceanOrbit facilitates the detection of close contacts by a proximity and time based contact algorithm. The accompanying rules based software is used by a ship’s medical officer and staff to monitor and manage Covid-related contact risks.

Princess Cruises' Dedicated AAA Ocean View Website

The Acceleration Agency created a website where Travel Agency partners (such as this AAA branded microsite) featuring a custom and co-branded link to a page with brief videos about destinations served by Princess Cruises. This included the ability to share/embed the URL and post to social media. TAA designed, architected, and built this website leveraging AWS S3 for hosting the website and videos. The site was designed for speed and accessibility (Google lighthouse scores: Accessibility: 98% & Best-practices: 100%)
 https://oceanview-aaa-destinations.ocean.com/